Career
From user research to requirements analysis.
More than twelve years in UX and product development – at a media company, in consulting and at product companies, mostly on complex B2B domain software with many rules, states and stakeholders. Since September 2026, I have been working as a Business Analyst, bringing this experience to requirements work.
Current role
Business Analyst at CENDAS
Experience
12+ years of UX & product development
Domains
Construction SaaS · B2B logistics · E-commerce & omnichannel · Media
Positions
since 09/2026
Bochum · remote
Business Analyst
CENDAS
SaaS scale-up powered by Würth. Its software digitalizes construction projects end to end – from preparation and execution to controlling. I work at the intersection of customer needs, business goals and technical implementation, closely with product owners, UX, design, customer success and key account management.
Responsibilities
- Analysis of customer requirements, data and processes, complemented by qualitative user research
- Formulating and documenting functional requirements, business goals and quality criteria
- Concepts for new features, deriving use cases and describing user flows
- Handover to product owners as the basis for user stories
- Ensuring goal achievement and user relevance; reporting scope and quality deviations during implementation
- Internal and customer workshops, stakeholder management and exchange with key accounts
12/2025 – 08/2026
Düsseldorf · hybrid
Lead UX Designer
Product and UX responsibility across several client projects in a technology consulting environment – with a focus on data-driven product decisions and measurable outcomes.
Focus areas
- Analysis and structuring of complex service processes through journey mapping, service blueprinting and touchpoint analyses
- Functional design together with product owners and development; building research frameworks and outcome-based development
- Client workshops, support for proposal processes and presenting concepts to decision-makers
- Leading cross-functional design teams – from discovery and user research to prototyping and usability testing
02/2024 – 10/2025
Cologne · hybrid
Senior Product Designer
Product ownership and discovery for a B2B logistics platform at a fast-growing scale-up – working closely with product management and engineering on roadmap and prioritization.
Focus areas
- Analysis of complex logistics workflows and customer requirements; translation into functional concepts, use cases and user flows for new product areas
- Building qualitative research processes from scratch: recruiting, methodology and integrating insights into the product development cycle
- Roadmap planning with product management; design thinking workshops to explore new business models
- Functional leadership of a cross-functional design team; shared standards, documentation and cross-team alignment
10/2021 – 01/2024
Cologne · hybrid
Senior UX/UI Designer
Product and UX responsibility in OBI’s internal digital unit – data-driven development of customer-centric e-commerce and omnichannel services for millions of end customers.
Focus areas
- Consulting Center: end-to-end lead for information architecture, product detail pages, ordering process, project and customer communication, tasks and KPI views
- Modeled the consultation process as a service and made gaps between customer conversation and back office visible; reduced the ordering process to a few unambiguous states and explicitly modeled edge cases and dependencies
- Dig(g)A: facilitated all formats from problem framing to review, coached the product owners and defined outcome criteria for each delivery step
- Roadmap planning with product owners; shift from feature lists to an outcome roadmap with a weekly discovery routine and decision logs
- Established design principles, outcome-based development and quality assurance processes; co-facilitated innovation initiatives, AI explorations and hackathons
05/2019 – 09/2021
Cologne · hybrid
UX Consultant & Teamlead
UX consulting and team lead at a global digital agency – discovery and product delivery for international e-commerce platforms across industries and markets.
Focus areas
- User research through analytics, usability tests, interviews and desk research as the basis for evidence-based decisions
- Creating user journeys and service maps; facilitating workshops on agile transformation at client organizations
- Business development, pitch presentations and scoping of new engagements including effort estimates
- Line management of a four-person design team, including performance reviews, staff development and project staffing
07/2013 – 04/2019
Cologne · on site
UX/UI Designer
Institut der deutschen Wirtschaft Medien GmbH · initially web designer (07/2013 – 05/2015), then UX/UI designer (05/2015 – 04/2019).
Education & languages
Foundation
Degree · 2014 – 2018
Bachelor of Arts in Media Design
Rheinische Fachhochschule Köln – part-time alongside work (3.5 years)
Further training · 2018
Design Sprint Facilitator
Design Sprint Academy Berlin – intensive course (1.5 weeks)
Languages
German · English · Spanish
German: excellent · English: fluent · Spanish: basic
Next step
More about my career?
You’ll find my full CV on LinkedIn – or we can talk directly about positions, roles and projects.
Open to conversations
As a recruiter or hiring manager, I want to understand Fabian’s positions in detail so that I can assess his experience and way of working.
Acceptance criteria
Full career history on LinkedIn
Follow-up questions in a 30-minute call
Book directly via Calendly