Current Initiatives
Driving change through design – in products, teams, and organizations
DesignOps & Enablement
Sales Representative Tool
Multiple standalone initiatives – including User-Centric Ways of Working, Design Standards, Task Management, an optimized PDP, and new ordering mechanisms – led to measurable results.
Conversion rate increased
UX consistency improved through design system
User satisfaction enhanced
Service Design & End-to-End Thinking
Dig(g)A
A mobile assistant built from the ground up transformed everyday work in stores – fewer steps, better service, and instant access to information where it matters.
In-store walking distances significantly reduced
On-the-floor advisory skills strengthened
Employee satisfaction notably improved
